Sanctions: The Endgame for Cuba's Cigars
September 28, 2026 7:27 PM
If you've heard the podcast at any point over the last year, you know my fascination with Chen Zhi's downfall is endless. Chen is/was the largest individual shareholder in Habanos S.A. and other adjact tobacco businesses. Long story short: he was running a massive pig-butchering scheme that was earning him billions - which he then used to purchase HSA and the other assets in 2020. It's caused a lot of damage industry wide - Cuban and non-Cuban tobacco alike. Google/ChatGPT his name and you'll have three-days' worth of reading to do.
The article that's linked in the title here, from FiNews.com, is the most shocking development this year. Most notably, the revelation of Chen's ownership in storied HSA distributors Hunters & Frankau and Pacific Cigar Company.
Eighteen months ago when it was known that HSA was forcing their way into ownership positions at their distributors worldwide - with the threat of less cigar allocation - it was widely believed that H&F and PCC escaped unharmed. How could a 100 year old business acquiesce like this?
Now we know they did and to the tune of 50%. The article is long (and worth reading) but even better is the flowchart teased in the middle of the page. Click into that and do some exploring and perhaps you'll find the numbers as interesting as I did. It very quickly reduces the confusion around Chen and his entangled enterprises.
Important to note (as this all happened while I was absent from the site here) - several European distributors are facing heavy banking scrutiny for their involvement with Chen. It's 2026 and banks very much do not like risk - and they really don't care who you are or how much money you have. It also doesn't help that this is all happening in the tobacco business...
Let's not forget the issues in Cuba resulting in significantly less stock being available. Will these distributors survive?

